Kit - Money Lessons Are Life Lessons


2023

Two 30-second ads showcase children finding creative ways to earn and learn about money.

Good One Creative and Commonwealth Bank's Kit app unveiled a compelling campaign to bridge the financial literacy gap for Australian youth. Under the banner "Money Lessons are Life Lessons," the initiative portrays financial education as both empowering and enjoyable, with ads featuring kids inventing clever methods to earn their allowances. Kit positions itself as an essential tool in shaping the financial acumen of future generations.

Crew
Producer: Sheridan Wadelton
Director: Grantley Smith
Production Manager: Ruby Thomas
1st AD: Cameron Watt
Cinematographer: Marcus Cropp
1st AC/Focus Puller: Mondo Hays
Gaffer: Jem Towsey
GRIP/Best Boy: Pete Stockley
Sound: Hugh Palmer
Sound Design: Andrew McGrath
Art Director: Nick Moon
Make-up / Hair: Natalie McDonald
Photographer: Adam Luttick
Animator: Clem Stamation

Editor: Emily Robb
Online Editor: Ryan Brett
Mum Talent: Lisset Prouting
Riley Talent: Lucia Marvelley
Billy Talent: Daniel Horne
Ryval Media
Bianca Falloon, General Manager, Sydney
Matt Cuda, Group Business Director
Cameron Roberts, Sydney Strategy Lead
Keegan Wicken, Digital Performance Manager
Susan Aung, Digital Executive

Services

TVC Production

Project Management

Script Writing

Credits

Kit
Claire McIntyre, CMO
Andrea Hi, Brand & Digital Marketing Manager
CommBank
Di Everett, CoE and Chapter Area Lead, Brand and Creative
Henrietta Chui, Manager, Brand Strategy
Zoe Bruce, Senior Manager, Brand Projects, Brand Strategy
Good One Creative
Art Director: Charlie Howcroft
Agency Producer: Tom Sutherland
Account Manager: Harriet Renn
Strategist: Freddie Young
Designer: Maywinda Weerawardeena